Academic Catalog - Marketing

MAR 1006 / MAR 106: Marketing Your Image- 3 Credits 
Examine current issues, practices, challenges and trends in the marketing and management environments including truth in advertising, promotional codes of conduct and a diverse workforce.
(Contact hours – 45) 

MAR 1011/ MAT 111: Principles of Sales- 3 Credits 
Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques.
(Contact hours – 45) 

MAR 1017 / MAR 117: Principles of Retailing- 3 Credits 
Presents the basic principles and techniques of retailing, multi-channel retailing, retail market strategy, planning merchandise assortments and buying systems, merchandising, operations, layout, store organization, site location, and customer service through a variety of retail operations.
(Contact hours – 45) 

MAR 1055 / MAR 155: Social Media for Marketing in Business- 3 Credits 
Focuses on the use of social media as a business strategy and how to match strategy with the goals of the business. This course compares social media marketing with traditional marketing and explores online best practices to further business goals.
(Contact hours – 45) 

MAR 1060 / MAR 160: Customer Service - 3 Credits 
Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes.
(Contact hours – 45) 

MAR 2016 / MAR 216: Principles of Marketing - 3 Credits 
Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. 
(Contact hours – 45) 

MAR 2020 / MAR 220: Principles of Advertising -3 Credits 
Examines the principles and practices of advertising and its relationship to business in the promotion of a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy, and ethical considerations.
(Contact hours – 45) 

MAR 2035 / MAR 235: Consumer Behavior - 3 Credits 
Explores the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies.
(Contact hours – 45) 

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